Calgon is a universal brand of water softener produced by Reckitt.
Makinemin Ömrü" & "Kirece Dikkat Et
Content for Web, Social Media and TVC
IDEA:Some brands just have their own texture and style when it comes to TVC's. Calgon is one of them, it would strike you at the moment when you see a part of the commercial on TV that this is Calgon's TVC.
Calgon wanted to use that style for their new campaign, starring Ali Ihsan Varol, a very well known TV Show Presenter, for social media marketing and their online awareness.
SET DESIGN:An intense effort was put in to create that retro style of set.
- Our director and DOP used 2 Arri Alexa Mini bodies mounted on dolly's for these films.
- Also for some shots GoPro Hero8 Black was used.
- _Arri Alexa Mini Body
- _Zeiss Master Prime Lens Set
- _GoPro Hero8 Black
- _2 x Skypanel
- _4 x Nanguang
- _2 x 120 Kino
- _1 x 60 Kino
- _2 x 5 KW Fresnel
- _4 x 2 KW Fresnel
- _4 x 1 KW Fresnel
- _4 x Mizar
- _4 x PAR 64
- _1 X Dedolight
- Director: Kadir Öztoksoy
- Director of Photography: Murat Tuncel, GYD
- Producer: İbrahim Özay
- Cast: Ali İhsan Varol
- Production Manager: Ümit Tokat
- First Assistant Director: Akay Kahveci
- Reji Assist: Sabri Ocak
- Gaffer: Halil Kazar
- Camera Operator: Anıl Aydın
- Focuspuller: Emre Açıkkol
- Backstage: Dogan Şahin
- Post Production: İmaj
- Camera Equipment: MTN Film
- Studio: Vor Studio
SET:After a huge preparing process, our team started the shooting for 3 days. First and second day we worked for "Kirece Dikkat Et" project with the presenter Ali İhsan Varol and guests from various branches. The last day of the set we shoot interactive clips with Ali İhsan Varol for the Makinemin Ömrü project's web site (makineminomru)